Terms & Conditions

These Terms govern your relationship with the operator of William Hill on williemhils.com (the "Website") and apply to your access to and use of the Website and the gambling services made available through it. Effective date: 6 November 2025 (last updated 6 November 2025).

Definitions

OBSERVE: UK gambling consumers must be given clear, accessible contractual definitions so key rights/obligations (stakes, bonuses, withdrawals, disputes) are not misleading. EXPAND: Definitions must also align with UKGC expectations on transparency and fairness, and avoid ambiguity in promotions and payment handling. REFLECT: The following terms apply throughout these Terms.

"Account": Your personal user account on the Website used to access services, place Bets, and manage Payments.
"Operator", "we", "us", "our": The entity operating William Hill on williemhils.com: WHG (International) Limited, licensed by the UK Gambling Commission (UKGC) under remote gambling licence 39225 (public register: https://gamblingcommission.gov.uk/public-register/business/detail/39225).
"User": Any visitor to the Website (including non-registered visitors).
"Player": A User who has successfully registered an Account and is eligible to gamble.
"Bet" / "Wager": A stake placed by a Player on an event, market, game round, or outcome offered on the Website.
"Game": Any casino, live casino, RNG, or other gambling product offered on the Website, including any relevant features and side-bets.
"Sportsbook": Betting services relating to sporting and other events (where offered on the Website).
"Bonus" / "Promotion": Any incentive, free bet, matched deposit, bonus funds, spins, reward, or promotional offer subject to specific conditions.
"Bonus Funds": Funds credited as part of a Promotion that may be restricted and/or subject to wagering requirements before withdrawal.
"Wagering Requirements": The number of times and/or total value you must Bet before Bonus Funds and/or winnings from Bonus Funds become withdrawable.
"KYC": "Know Your Customer" verification steps (including identity, age, address, and payment method verification) to comply with legal and regulatory obligations.
"Payments": Deposits, withdrawals, refunds, chargebacks, and any other movement of money to or from your Account.
"Responsible Gambling Tools": Measures such as deposit limits, loss limits, time-outs, and self-exclusion (see https://williemhils.com/responsible-gambling).

Account Registration

OBSERVE: UK law and UKGC licence conditions require strict age verification, identity checks, and protection of customers, including robust AML/KYC. The Website targets UK Players and must prevent underage gambling (18+). EXPAND: The Operator's UKGC licence 39225 and heightened regulatory scrutiny (including a March 2023 settlement relating to social responsibility/AML failures noted in public sources) imply a strict compliance posture: verification may be requested at any time, and play/withdrawal may be restricted pending checks. REFLECT: The registration and ongoing account obligations below apply to William Hill accounts on williemhils.com.

Eligibility (18+): You must be at least 18 years old and legally permitted to gamble in the UK. We may use age-verification tools and request evidence at registration and/or before you can gamble or withdraw.
One Account per Player: You may open only one Account unless we explicitly agree otherwise in writing. Duplicate or linked Accounts may be closed and associated Promotions voided.
Registration information accuracy: You must provide true, complete and up-to-date details (including name, date of birth, address, email, phone where requested). You must promptly update any changes.
Verification (KYC/Source of Funds): We may request documents and information, including:
- Identity & age: passport/driving licence/other acceptable ID;
- Address: recent utility bill/bank statement or electronic verification;
- Payment method ownership: proof you own/control the deposit method;
- Source of funds/wealth: where required to meet AML and UKGC expectations.
We may restrict deposits, betting and/or withdrawals until verification is satisfactorily completed.
Security of credentials: You must keep passwords and access credentials confidential and secure. You are responsible for activity conducted through your Account unless you notify us promptly of suspected unauthorised access.
Device & network responsibility: You are responsible for ensuring your device, browser/app, and internet connection are secure and compatible. Do not use VPNs, proxies, automation tools, or other methods intended to disguise identity/location or manipulate services.

Regional Compliance Note (UK): We may apply access restrictions to comply with UK regulatory requirements and may refuse registration or close an Account where we cannot complete required checks.

Betting & Gameplay Rules

OBSERVE: UKGC fairness and consumer transparency expectations require that betting placement, settlement, and conduct rules are clearly stated and not misleading. EXPAND: This includes handling errors/voids, late bets, technical interruptions, and integrity protections (fraud, collusion, abusive chat). REFLECT: The rules below govern all Bets/Games on William Hill at williemhils.com.

Placing and settling Bets

Minimum/maximum stakes: Stake limits vary by product, event/market, and your account/verification status. The applicable limits are displayed before you confirm a Bet and/or in the relevant product rules.
Bet confirmation: A Bet is accepted only when you receive an on-screen confirmation (and/or an entry in your bet history). Submission alone does not guarantee acceptance.
Settlement and results: Bets are settled based on the official result source(s) and/or the game outcome generated and recorded by the relevant system. Where rules conflict, the specific product rules displayed on the Website for that bet/game prevail.
Obvious errors: If a Bet is accepted due to a manifest error (including clearly incorrect odds/lines, system/pricing errors, or erroneous game state), we may void or correct the Bet to reflect the price/terms that should reasonably have applied, in line with fairness principles.

Cancellation, modification, and interrupted play

No unilateral cancellation: Once accepted, a Bet generally cannot be cancelled or changed by you, except where the relevant product offers a cash-out or edit feature (if available), and subject to the feature's rules and availability.
Event changes and voids: We may void and refund stakes where an event is cancelled/abandoned or where rules require voiding (market-specific). Where a part of a multi-bet/accumulator is void, the remainder may stand and be recalculated per the applicable rules.
Technical interruptions: If a Game is interrupted (e.g., disconnection), the outcome will be determined by the game record/state at the point of interruption, as validated by the provider logs and our systems, subject to the applicable game rules.

Player conduct (including live casino/chat)

Prohibited conduct: You must not engage in abuse, hate speech, threats, harassment, or obscene language; nor attempt fraud, collusion, cheating, money laundering, or manipulation of promotions or system vulnerabilities.
Integrity controls: We may monitor gameplay, betting patterns, and communications to protect integrity and comply with legal obligations. We may suspend accounts, void bets/bonuses, and withhold withdrawals pending investigation where reasonably suspected misuse exists.

Bonus Terms

OBSERVE: UK consumer protection and UKGC guidance emphasise transparent, fair, and non-misleading promotion terms, including clear wagering requirements and restrictions. EXPAND: Bonus abuse definitions and "fair use" limitations must be explicit; the Operator must also prevent incentives that undermine safer gambling. Promotions may be restricted based on verification status and risk controls. REFLECT: The following terms apply unless a specific Promotion states different conditions on williemhils.com; where there is conflict, the specific Promotion terms prevail for that Promotion.

Activation, eligibility, and time limits

Opt-in and acceptance: Some Promotions require opt-in and/or promo codes. By participating, you accept these Bonus Terms and any specific offer terms presented at the time of the Promotion.
Eligibility criteria: Promotions may be limited by jurisdiction (UK only for this page context), age (18+), verification status, payment method, and account history. We may exclude Players where required for regulatory, fraud-prevention, or responsible gambling reasons.
Timeframes (2025 alignment): Each Promotion will specify a start/end time and any wagering completion deadline in 2025 (or later where stated). If you do not meet the deadline, Bonus Funds and related winnings may expire.

Wagering requirements and restrictions

Wagering requirements: Where applicable, wagering requirements, contribution rates by game type, and maximum qualifying stake per bet will be displayed in the Promotion's specific terms. Wagering must be completed before Bonus Funds (and/or winnings derived from them) become withdrawable.
Prohibited play/actions: Unless explicitly allowed by a Promotion, you must not:
- use multiple Accounts, identity masking, or third-party payment methods to obtain a Promotion;
- collude with others or use automation/bots;
- engage in low-risk hedging strategies intended to convert bonus value with minimal risk (including matched betting, arbitrage, or offsetting bets across accounts/providers) where this is identified as promotion abuse;
- exploit errors, delays, or malfunctions to gain an unfair advantage.
Combination of offers: Promotions cannot be combined unless the Promotion terms explicitly state they can. If combined in error, we may remove one or more Promotions and adjust balances accordingly.

Bonus management and fairness

Withdrawal before wagering: If you withdraw deposited funds (or attempt to) before completing applicable wagering, we may cancel the Promotion and remove Bonus Funds and associated winnings, consistent with the Promotion's terms.
Regulatory and safer gambling overrides: We may limit, suspend, or remove eligibility for Promotions to comply with UK safer gambling obligations and to prevent harmful or exploitative play patterns.

Payments & Withdrawals

OBSERVE: UKGC rules require clarity on payment processing, identity checks, anti-fraud/AML controls, and customer fund protection disclosures. Provided data indicates medium protection level for customer funds and SSL encryption. EXPAND: The dataset lists "cards, e-wallets, crypto" as method categories to describe; however, crypto availability in UK operations may be restricted by policy/regulatory expectations. Therefore, these Terms must state that methods depend on availability and compliance checks. REFLECT: The following applies to deposits/withdrawals on William Hill via williemhils.com.

Deposits

Available methods: We may support deposits via payment cards, e-wallets, bank transfer, and other methods displayed in the cashier. Cryptoassets: if displayed as an available method, their use is subject to additional checks and may be restricted or unavailable for UK Players depending on compliance requirements at the time of transaction.
Third-party payments: Deposits must be made using a payment method that you own and control. We may refuse or return third-party deposits.
Fees: We will disclose any applicable fees in the cashier prior to confirming a transaction. Your provider/bank may charge separate fees outside our control.

Withdrawals

Verification before withdrawal: Withdrawals are subject to successful KYC and any required affordability/source-of-funds checks. We may request updated documents at any time.
Withdrawal destination: We may require withdrawals to be returned to the original deposit method where possible, in line with AML and anti-fraud obligations.
Processing times: Target processing times vary by method and are displayed in the cashier. Additional time may be required for verification, risk checks, weekends/bank holidays, or payment provider delays.
Limits: Minimum/maximum withdrawal limits may apply and will be shown in the cashier or relevant product information.

Refunds, chargebacks, and bet/bonus adjustments

Refunding stakes: Where a Bet is voided under these Terms or product rules, the stake will be returned to your Account (unless prohibited by law or subject to chargeback recovery).
Chargebacks and reversals: If you initiate a chargeback or payment reversal, we may suspend your Account, recover funds, and require you to cooperate with investigations. Promotions and winnings associated with reversed funds may be removed.
Bonus impact: If a deposit is reversed/refunded, any linked Bonus may be cancelled and any associated winnings may be forfeited, subject to fairness and applicable law.

Customer funds protection (UKGC disclosure)

Protection level: Customer funds are held with a Medium protection level arrangement under UKGC requirements. This is not a guarantee that funds are protected in the event of insolvency, and it is not equivalent to "High" protection.

Limitation of Liability

OBSERVE: UK consumer law requires limitations to be fair and not exclude liability unlawfully (e.g., for fraud, death/personal injury from negligence). UKGC also expects transparency about malfunctions and fair settlement. EXPAND: The Terms must distinguish between excluded indirect losses and non-excludable statutory rights, and set a proportionate cap (e.g., not exceeding the amount of the bet) while preserving mandatory consumer protections. REFLECT: The following limitations apply to the maximum extent permitted by law.

Service provided "as is": We will take reasonable steps to provide the Website and services with reasonable care and skill. However, we do not warrant uninterrupted, error-free operation, or that the Website will be free from faults outside our reasonable control.
Excluded losses: To the extent permitted by law, we are not liable for indirect or consequential losses, loss of profits, loss of business, loss of opportunity, loss of data, or reputational damage arising from your use of the Website.
Technical failures and connectivity: We are not liable for losses caused by:
- your device, internet connection, or third-party software/services;
- network congestion, outages, or events beyond our reasonable control;
- delays or failures caused by payment providers or banks.
Malfunctions and game errors: Where a game or system malfunction occurs, affected bets and payouts may be void, and we may correct account balances to reflect the outcome that should reasonably have applied, consistent with fairness and applicable rules.
Compensation cap: Where we are liable to you in relation to a specific Bet, our total liability for that Bet will not exceed the amount of the stake placed on that Bet (unless a higher amount is required by law).
Non-excludable liabilities: Nothing in these Terms limits or excludes liability for fraud, fraudulent misrepresentation, or any liability that cannot be excluded or limited under applicable UK law (including certain liabilities for death or personal injury caused by negligence).

Intellectual Property Rights

OBSERVE: The Website contains proprietary software, branding, content, and game materials protected by IP law. Users must be clearly prohibited from copying or reverse engineering. EXPAND: Licensing of software is typically limited, revocable, and non-transferable; breach should permit termination. REFLECT: The rules below protect the Operator and its licensors while allowing normal personal use.

Ownership: All content on williemhils.com (including text, graphics, logos, UI, code, and software) is owned by or licensed to the Operator and is protected by copyright, trademark, and other intellectual property laws.
Permitted use: You may access and use the Website for your personal, non-commercial use in accordance with these Terms.
Prohibited acts: You must not copy, reproduce, modify, publish, distribute, publicly display, decompile, reverse engineer, scrape, or create derivative works from the Website or its software/content without prior written permission, except to the extent permitted by applicable law.
Third-party content: Games and payment services may be provided by third parties; their IP remains theirs and you must comply with any applicable provider rules displayed via the Website.

Privacy & Data Protection

OBSERVE: UK GDPR and the Data Protection Act 2018 require transparent processing information and lawful handling of KYC, AML, and responsible gambling data. The dataset provides a privacy policy URL. EXPAND: Because gambling involves sensitive risk indicators (affordability, safer gambling interactions), Users must be directed to the privacy policy and reminded that additional verification data may be processed. REFLECT: Your personal data is processed as described below.

Privacy Policy: Our processing of personal data is governed by the Privacy Policy available at https://williemhils.com/privacy. It explains what data we collect, why we collect it (including KYC/AML and safer gambling), lawful bases, retention, sharing, and your rights.
Verification and compliance data: By using the services, you understand we may process identity, age, address, payment verification, and source-of-funds information to comply with legal and regulatory obligations.
Security: We use industry-standard security measures, including 128-bit SSL encryption (verified via DigiCert, per provided data), to help protect data in transit. No system is completely secure; you must also protect your credentials.

Changes to Terms

OBSERVE: Users must be told how changes are made, when they take effect, and what to do if they disagree - this supports fairness under UK consumer law. EXPAND: Material changes should be communicated prominently; continued use should be treated as acceptance, but Users must have the option to stop using the service. REFLECT: The update procedure below applies to these Terms.

Updates: We may amend these Terms from time to time, including for legal/regulatory changes, product updates, security improvements, or operational reasons.
Notice: We will notify you of material changes by appropriate means, which may include a Website notice/banner, in-account message, or email (where we hold a current email address on your Account).
Effective date of changes: Changes take effect on the date stated in the updated Terms. The "Effective date" at the top of this page indicates when the current version applies (aligned to 2025 where applicable).
Your choice: If you do not agree to an updated version, you should stop using the Website and request withdrawal of available funds (subject to verification and applicable checks). Continued use after the effective date constitutes acceptance of the updated Terms.

Termination & Suspension

OBSERVE: UKGC-aligned terms must specify when accounts can be suspended/closed (fraud, AML, safer gambling, breach), what happens to balances, and how Players are informed. EXPAND: The Operator may need to freeze funds during investigations; however, terms must remain fair and allow lawful return of balances where appropriate. REFLECT: The following rules govern suspension/closure of Accounts on williemhils.com.

Suspension/closure by you: You may request account closure and withdrawal of available funds at any time, subject to identity verification and any ongoing investigations or legal obligations.
Suspension/closure by us: We may suspend or close your Account (with or without notice where reasonably necessary) if we reasonably believe you have:
- breached these Terms or specific product/Promotion rules;
- provided false/misleading information or failed verification;
- engaged in fraud, cheating, collusion, bonus abuse, or attempted system exploitation;
- used third-party payment methods or engaged in money laundering/AML risk indicators;
- triggered safer gambling interventions requiring restriction of access.
Funds on closure: Subject to legal and regulatory obligations, we will return verified available balances to you via an appropriate payment method. We may withhold or delay payment where required to complete KYC/AML checks, respond to chargebacks, comply with legal orders, or complete investigations.
Voiding bets/bonuses: Where misuse is established, we may void bets, cancel Promotions, and remove Bonus Funds and associated winnings to the extent reasonably necessary and permitted by law.

Governing Law & Jurisdiction

OBSERVE: UK-facing gambling terms should specify governing law, courts, and an accessible dispute process, including ADR. Provided data identifies IBAS as the ADR provider. EXPAND: Dispute escalation should include internal complaint handling first, then ADR, then courts. Terms must not mislead Users about statutory rights. REFLECT: The dispute framework below applies to William Hill on williemhils.com.

Governing law

Applicable law: These Terms and any dispute or claim arising from them are governed by the laws of England and Wales, subject to any mandatory consumer protection rights that apply to you in the UK.

Complaints and dispute resolution (including ADR)

Step 1 - Contact customer support: Raise your concern promptly with customer support (see Contact Information below). Provide your Account details, the relevant bet/game reference, and a clear description of the issue.
Step 2 - Internal review: We will investigate and respond within reasonable timeframes, taking into account complexity and regulatory obligations (including verification and integrity checks).
Step 3 - ADR (IBAS): If you are not satisfied with our final response, you may refer the dispute to our designated Alternative Dispute Resolution provider: IBAS (Independent Betting Adjudication Service), subject to IBAS eligibility rules and time limits.
Step 4 - Courts: If ADR is not available for your dispute, or if you otherwise choose, you may bring proceedings in the courts of England and Wales (or in a competent UK court where mandatory rules permit).

Regional Compliance Note (UK): This ADR route is intended to support UK consumer protection expectations and does not remove any non-excludable statutory rights you may have.

Contact Information

OBSERVE: Users must have clear routes to support and legal contact. Provided data includes a head office address (Gibraltar) and indicates that phone/email are not specified. EXPAND: To avoid inventing contact details (a compliance risk), we must direct Users to the on-site contact route and provide the verified address and key URLs. REFLECT: Use the contacts below for William Hill on williemhils.com.

Website: https://williemhils.com
Terms page: https://williemhils.com/terms
Privacy Policy: https://williemhils.com/privacy
Responsible Gambling: https://williemhils.com/responsible-gambling
Regulator (UKGC) public register entry (licence 39225): https://gamblingcommission.gov.uk/public-register/business/detail/39225
Operator name (licence holder): WHG (International) Limited
Head office address (as per UKGC record): 6/1 Waterport Place, Gibraltar, GX11 1AA
Customer support email: Not specified in provided data (please use the support/contact route available within williemhils.com).
Customer support phone: Not specified in provided data.
Contact form: Not specified in provided data (if available, it will be accessible via the Website navigation/help area).
Legal/complaints correspondence: Submit via the Website support route and reference "Legal/Complaints - William Hill". Where a postal address is required, use the head office address above.